Browsing by Subject "Marketing research"
Now showing items 1-4 of 4
-
(Texas A&M University. Libraries, 1983)This dissertation is a theoretical, empirical, and experimental examination of the effect of competition in sealed bid auctions. Auctions in which objects have certain value and auctions in which objects have uncertain ...
-
The effect of the pace of presentation on the learning of marketing information by elderly consumers (Texas A&M University. Libraries, 1986)As the number of people in the United States over 65 years of age increases, the unique aspects of this segment become more important for marketers to understand. This study investigated how the pace at which information ...
-
(Texas A&M University. Libraries, 1986)A conceptualization of consumer commitment and enduring involvement life cycles is presented and preliminary steps toward operationalization are taken to explore this phenomenon of consumer evolution. Learning/socialization, ...
-
(Texas A&M University. Libraries, 1992)This research synthesized the work done to date on models of ethical decision-making behavior. It empirically examined the relative importance of many of the previously untested factors in these earlier models. It also ...